Participants need to bring to the workshop a document they have prepared during their normal work. There will be practical exercises in each session based on this document and other examples of business writing.
| Introduction | Objectives for the day related to participants' experience How good writing makes a difference Our innate skills: a sense of logic and an ear for language |
| Purpose | Defining the purpose of a document and understanding the client's thinking, so that the writer can decide how best to achieve the desired result How to select only material that moves the reader towards the defined goal |
| Structure | The use of a storyboard to develop an effective structure before starting to write and so avoiding wasting effort, particularly important for team writing Report structures that grab and hold the reader's attention, including the application of classic story-telling The use of headings, first paragraphs, first sentences and first words to allow speed-reading. Some lessons from journalism |
| Style | Discussion of the guiding principles and when to choose different styles to match different readers The essentials of good use of English and document layout, to provide clarity for the readers and avoid distracting errors 'Words that work' and other ideas for adding interest and life to reports |
| Action plans | Each participant develops their* own action plan List of published style guides and websites for quick reference |
Every participant of this workshop will also take away a Step-By-Step Guide to writing a document and our own Proof-Reading Checklist.
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Elevation Learning is a registered training centre for the Chartered Management Institute and endorsed training provider for the Institute of Business Consulting.